We’re a collective of creators in a noisy world
We’re a collective of creators in a noisy world, using creativity, vision, and strategy as our sharpest tools to cut through the clutter and create real impact. Ours is a demanding business, but we care deeply about our people, the vibe stays grounded, mental health comes first, and collaboration keeps us moving forward. We work hard, laugh harder, and push boundaries every single day. We are Bold, unconventional by nature, purposeful by design.
Meet the Bold Ones
Rina Ayad
Co-Founder & CEO
Ahmad Tamem
Co-Founder
Salah Shaaban
Co-Founder & Strategic Officer
Alaa Ahmed
Head of Marketing & Strategy
Samer Awwad
OPS Excellence Executive
Mohamed Shosha
Business Development Executive
Rana Zein
Brand Executive
Alia Abou-Zeid
Brand Executive
Mariam Amr
BD & Brand Executive
Mostafa Ibrahim
Graphic Designer
Yara Reyad
Content Creator
Salma Ahmed
Content Creator
Mohamed Isco
Video Editor
And a powerful network of creative talents and partners who work with us across various roles and capacities.
Our Values
Our values are more than words on a wall, they shape every decision we make, every project we lead, and every relationship we build. They are our compass and our culture.
Creativity with Purpose
We don't create just to fill timelines or feeds. Every piece of work we deliver is rooted in meaning and designed to make an impact. We push boundaries, challenge clichés, and craft with intent.
Radical Ownership
We don't wait to be told. We take initiative, lead our own lanes, and hold ourselves accountable to the team and to the mission. Proactive beats passive—always.
The Bulldozer Mindset
We commit to getting things done, no matter the challenge. We clear roadblocks with confidence, communicate with clarity, lead with kindness, and always move forward with ownership.
Clarity Over Chaos
We keep it clean. Structure, transparency, and sharp communication are the backbone of our creativity. Clarity helps us move faster, collaborate smarter, and deliver stronger.
Growth Mindset
We're not afraid to get it wrong, as long as we grow from it. Curiosity, feedback, and experimentation fuel our evolution. Every challenge is an opportunity to do better.
Kindness is Power
Empathy drives us. We treat clients, partners, and each other with respect, openness, and care. We lead with listening, and we communicate with heart.
Let’s create boldly, together.