Creative Strategy
Blending creativity and data to design strategies that drive real growth.
Microsoft
MICROSOFT SURFACE EGYPT LAUNCH
The Challenge
Film the new Microsoft Surface device commercial ad without the device itself being available in the country due to customs delays.
The Approach
Partnered with one of Egypt's top production houses to deliver a high-end 360° campaign. Built a concept around the technology we need in a workplace, executed entirely without the physical product.
The Outcome
A visually striking creative ad supported by ATL and social rollout, proving our agility and creative problem-solving under pressure.
Zyda
ZYDA’S TURN AROUND CAMPAIGN IN KUWAIT
In 2022–2023, following technical issues that led to client churn in Kuwait, we led a 360 recovery campaign grounded in honesty and ownership.
A one-minute film directly addressed clients, showing how Zyda rebuilt its platform stronger than