Paid Media

Powering performance through data-driven campaigns that maximize ROI.
Overview
Managed Zyda’s paid media operations across Meta, aligning creative and performance to drive qualified leads and measurable ROI.
MQL Performance
Average MQL rate: 60%, ranging between 33% and 79% Peak performance in Q1 (January –March): 75.3% Seasonal dips always took place in Q3 (July–September) due to Sahel & Chalehat Season

Paid Media
MQL Performance
Average MQL rate: 60%, ranging between 33% and 79%
Peak performance in Q1 (January –March): 75.3%
Seasonal dips always took place in Q3
(July–September)
due to Sahel & Chalehat Season
MQL Performance
Average MQL rate: 60%, ranging between 33% and 79%
Peak performance in Q1 (January –March): 75.3%
Seasonal dips always took place in Q3
(July–September)
due to Sahel & Chalehat Season